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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: Delhi : Pearson Education , 2004.[Ist Indian reprint]Edition: 5th ed.Description: xviii, 652 p. : ill. ; 24 cm.ISBN: 978-0131875524.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8 L898s 2004
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Premier University Business Library
658.8 L898s 2004 1 Available 22035
Books Books Premier University Business Library
658.8 L898s 2004 2 Available 22029
Books Books Premier University Business Library
658.8 L898s 2004 3 Available 22036
Books Books Premier University Business Library
658.8 L898s 2004 4 Available 22040
Books Books Premier University Business Library
658.8 L898s 2004 5 Available 22034
Books Books Premier University Business Library
658.8 L898s 2004 6 Checked out 22/07/2014 22031
Books Books Premier University Business Library
658.8 L898s 2004 7 Available 22030
Books Books Premier University Business Library
658.8 L898s 2004 8 Available 22038
Books Books Premier University Business Library
658.8 L898s 2004 9 Available 22027
Books Books Premier University Business Library
658.8 L898s 2004 10 Available 22032
Books Books Premier University Business Library
658.8 L898s 2004 11 Available 22041
Books Books Premier University Business Library
658.8 L898s 2004 12 Available 22028
Books Books Premier University Business Library
658.8 L898s 2004 13 Available 22033
Books Books Premier University Business Library
658.8 L898s 2004 14 Available 22039
Books Books Premier University Business Library
658.8 L898s 2004 15 Available 22037

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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