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Marketing communication and promotion /

Nickels, William G.

Marketing communication and promotion / William G. Nickels. - 2nd ed. - Columbus, Ohio : Grid Pub., c1980. - x, 528 p. : ill. ; 26 cm. - Grid series in marketing .

Includes bibliographical references and indexes.

ISBN: 978-0415507714

LCCN: 79017114

Subjects--Topical Terms:
Communication in marketing.
Marketing.

LC Class. No.: HF5415.125 / .N53 1980

Dewey Class. No.: 658.8 N632m 1980

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