Fundamentals of marketing
Stanton, William J.
Fundamentals of marketing [by] William J. Stanton. - 4th ed. [ International student ed.] - New York, McGraw-Hill, c1975. - xvii, 752 p. illus. 24 cm.
Includes bibliographical references and index .
978-8174466310
74014510
Marketing.
Marketing--Case studies.
HF5415 / .S745 1975
658.8 STF
Fundamentals of marketing [by] William J. Stanton. - 4th ed. [ International student ed.] - New York, McGraw-Hill, c1975. - xvii, 752 p. illus. 24 cm.
Includes bibliographical references and index .
978-8174466310
74014510
Marketing.
Marketing--Case studies.
HF5415 / .S745 1975
658.8 STF