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Marketing communications :

Kumar, Niraj .

Marketing communications : Theory & Practice / Niraj Kumar . - 2nd rev. ed. - Mumbai : Himalaya Publishing House . 2001. - 560 p. : ill. ; 24cm.

Includes bibliographical references.

ISBN: 8178660067

Subjects--Topical Terms:
Communication in marketing .

Dewey Class. No.: 658.802 K95m 2001

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