Strategic brand management :
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Harlow : Pearson Prentice Hall, c2008.[Indian print]. - xxi, 692 p. : col. ill. ; 30 cm.
Includes bibliographical references and index.
9780132336222 (pbk. : international ed.)
Brand name products--Management.
658.827 K29s 2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Harlow : Pearson Prentice Hall, c2008.[Indian print]. - xxi, 692 p. : col. ill. ; 30 cm.
Includes bibliographical references and index.
9780132336222 (pbk. : international ed.)
Brand name products--Management.
658.827 K29s 2008