Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton, Charles Futrell. - 8th ed. - New York : McGraw-Hill, 1987. - xx, 666 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.



0070609438 : $36.95

86018492


Marketing.

HF5415 / .S745 1987

658.8
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