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Principles of marketing /

Kinnear, Thomas C., 1943-

Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt. - 2nd ed. - Glenview, Ill. : Scott, Foresman, c1986. - xx, 759, 75 p. : col. ill. ; 24 cm. - Scott, Foresman series in marketing .

Includes bibliographies and indexes.

ISBN: 0673182134

LCCN: 85026136

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K5227 1986

Dewey Class. No.: 658.8

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