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The portable MBA in marketing /

Schewe, Charles D., 1942-

The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam. - 2nd ed. - New York : Wiley, c1998. - xiii, 497 p. ; 26 cm. - The portable MBA series .

Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.

Includes bibliographical references (p. 475-477) and index.

ISBN: 0471193674 (cloth : alk. paper)

LCCN: 97038520

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .H47 1998

Dewey Class. No.: 658.8 S314p 1998

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