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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton. - 7th ed. - New York : McGraw-Hill, 1984. - xxii, 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070609071

LCCN: 83013562

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / .S745 1984

Dewey Class. No.: 658.8

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