Consumer behavior :
Hawkins, Del I.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - Revised edition. - Plano, Tex. : Business Publications, 1983. - xx, 645 p. : illustrations. ; 24 cm.
Includes bibliographical references and indexes.
978-0074705902
82072864
Consumers--United States.
Consumer behavior--United States.
Market surveys--United States.
HF5415.3 / .H42 1983
658.8/342 H393c 1983
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - Revised edition. - Plano, Tex. : Business Publications, 1983. - xx, 645 p. : illustrations. ; 24 cm.
Includes bibliographical references and indexes.
978-0074705902
82072864
Consumers--United States.
Consumer behavior--United States.
Market surveys--United States.
HF5415.3 / .H42 1983
658.8/342 H393c 1983