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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - Fourth edition. - Boston : Pearson, c2013. - 590 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780132664257 (hbk.)

LCCN: 2012024141

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K45 2013

Dewey Class. No.: 658.8/27 K29s 2013

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