Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money /

Thorne, Lynn, 1967-

Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money / by Lynn Thorne. - First edition. - Ocala, Fla. : Atlantic Pub. Group, 2008. - 284 pages : illustrations, 23 cm.

Includes index.

Includes bibliographical references and index.



9781601380111 (pbk. : alk. paper) 9781601380111

2008005880


Word-of-mouth advertising.
Viral marketing.
Internet advertising.

/ .T46 2008

659.13/3 T496w 2008
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