Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Delhi : Pearson Education , 2004.[Ist Indian reprint] - xviii, 652 p. : ill. ; 24 cm .
Includes bibliographical references and indexes.
978-0131875524
Marketing --Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 L898s 2004
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Delhi : Pearson Education , 2004.[Ist Indian reprint] - xviii, 652 p. : ill. ; 24 cm .
Includes bibliographical references and indexes.
978-0131875524
Marketing --Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 L898s 2004