Services marketing :

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Delhi : Pearson Education , 2004.[Ist Indian reprint] - xviii, 652 p. : ill. ; 24 cm .

Includes bibliographical references and indexes.



978-0131875524


Marketing --Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

658.8 L898s 2004
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