Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed . - New Delhi : Pearson Education , 2006. [2nd Indian reprint] - xxix, [various pagings] : ill. ; 24 cm.

Includes bibliographical references and index.



978-0130337160


Marketing research.
Marketing research --Methodology.

658.83 M249m 2006
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