Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed . - New Delhi : Pearson Education , 2006. [2nd Indian reprint] - xxix, [various pagings] : ill. ; 24 cm.
Includes bibliographical references and index.
978-0130337160
Marketing research.
Marketing research --Methodology.
658.83 M249m 2006
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed . - New Delhi : Pearson Education , 2006. [2nd Indian reprint] - xxix, [various pagings] : ill. ; 24 cm.
Includes bibliographical references and index.
978-0130337160
Marketing research.
Marketing research --Methodology.
658.83 M249m 2006