Principles of marketing :
Principles of marketing : a South Asian perspective /
Philip Kotler ... [et al.].
- 13th ed.
- Delhi : Pearson Prentice Hall, 2010. [ South Asian ed. ] .
- xix, 514 p. + Various pagings : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
Includes bibliographical reference and index.
9780273711568 (pbk.) 0273711563 (pbk.)
2008003309
Marketing.
HF5415 / .K6314 2008
658.8 P954 2010
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
Includes bibliographical reference and index.
9780273711568 (pbk.) 0273711563 (pbk.)
2008003309
Marketing.
HF5415 / .K6314 2008
658.8 P954 2010