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Cases in Marketing Management /

Bernhardt, Kenneth L., 1944-

Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Boston : Irwin/McGraw-Hill, c1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references.

ISBN: 978-0256204643

LCCN: 96037108

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / .B448 1997

Dewey Class. No.: 658.8 B527c 1997

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