Consumer Behavior /
Schiffman, Leon G.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. [ Indian reprint]. - xiv, 561, C-38, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
978-0131869608
Consumer behavior.
Motivation research (Marketing).
658.8342 S333c 2008
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. [ Indian reprint]. - xiv, 561, C-38, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
978-0131869608
Consumer behavior.
Motivation research (Marketing).
658.8342 S333c 2008