Consumer Behavior /

Schiffman, Leon G.

Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. [ Indian reprint]. - xiv, 561, C-38, I-22 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.



978-0131869608


Consumer behavior.
Motivation research (Marketing).

658.8342 S333c 2008
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