Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxii, 587, C-38, G-11, I-22 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.



978-0130673350


Consumer behavior.
Motivation research (Marketing).

658.8342 S333c 2005
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