Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxii, 587, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
978-0130673350
Consumer behavior.
Motivation research (Marketing).
658.8342 S333c 2005
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxii, 587, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
978-0130673350
Consumer behavior.
Motivation research (Marketing).
658.8342 S333c 2005