International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007.[2010] - xxxii, 702 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
978-0071105941
Export marketing.
International business enterprises.
658.848 C357i 2010
International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007.[2010] - xxxii, 702 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
978-0071105941
Export marketing.
International business enterprises.
658.848 C357i 2010