International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c1999. - xxiii, 721 p. : col. ill., col. maps ; 24 cm.
Includes bibliographical references and index.
978-0073661322
Export marketing.
International business enterprises.
658.848 C357i 1999
International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c1999. - xxiii, 721 p. : col. ill., col. maps ; 24 cm.
Includes bibliographical references and index.
978-0073661322
Export marketing.
International business enterprises.
658.848 C357i 1999