International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxv, 693 p. : col. ill., col. maps ; 24 cm.
Includes index.
978-0071123129
Export marketing.
International business enterprises.
658.848 C357i 2003
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxv, 693 p. : col. ill., col. maps ; 24 cm.
Includes index.
978-0071123129
Export marketing.
International business enterprises.
658.848 C357i 2003