Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th edition. - New Delhi : Tata McGraw-Hill, c2004. - xxvi, (various paging) : ill. ; 24 cm. - The McGraw-Hill / Irwin Series in Marketing . . - The McGraw-Hill / Irwin Series in Marketing . .
Includes bibliographical references and indexes.
978-0072536768
Advertising.
Sales promotion.
Communication in marketing.
659.1 B427a 2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th edition. - New Delhi : Tata McGraw-Hill, c2004. - xxvi, (various paging) : ill. ; 24 cm. - The McGraw-Hill / Irwin Series in Marketing . . - The McGraw-Hill / Irwin Series in Marketing . .
Includes bibliographical references and indexes.
978-0072536768
Advertising.
Sales promotion.
Communication in marketing.
659.1 B427a 2004