Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th edition. - New Delhi : Tata McGraw-Hill, c2004. - xxvi, (various paging) : ill. ; 24 cm. - The McGraw-Hill / Irwin Series in Marketing . . - The McGraw-Hill / Irwin Series in Marketing . .

Includes bibliographical references and indexes.



978-0072536768


Advertising.
Sales promotion.
Communication in marketing.

659.1 B427a 2004
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