Contemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - New York : McGraw-Hill, c2011. - xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references and index.
978-0071220606
Advertising.
659.1 A681c 2011
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - New York : McGraw-Hill, c2011. - xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references and index.
978-0071220606
Advertising.
659.1 A681c 2011