Marketing communications : (Record no. 1263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 001570 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190710160254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120706t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178660067 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.802 K95m 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Niraj . |
| 9 (RLIN) | 3191 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | Theory & Practice / |
| Statement of responsibility, etc | Niraj Kumar . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House . |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 560 p. : |
| Other physical details | ill. ; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing . |
| 9 (RLIN) | 2173 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2006 | Purchase | 2 | 658.802 KUM | 1570 | 20/11/2017 | 22/10/2017 | 1 | 06/07/2012 | Books | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 14/05/2005 | Purchase | 1 | 658.802 K95m 2001 | 1569 | 19/05/2016 | 10/05/2016 | 2 | 06/07/2012 | Books |