Strategic brand management : (Record no. 1371)

MARC details
000 -LEADER
fixed length control field 00804nam a22002297a 4500
001 - CONTROL NUMBER
control field 014484512
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160210115142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080103s2008 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132336222 (pbk. : international ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-ChPU
Language of cataloging ENG
Transcribing agency BD-ChPU
Modifying agency BD-ChPU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827 K29s 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 3377
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2008.[Indian print].
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details col. ill. ;
Dimensions 30 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA , MBA , EMBA .
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 3378
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Premier University Business Library Premier University DELL Library 10/05/2011 Purchase 7 658.827 K29s 2008 23113 11/12/2022 01/07/2022 1 11/07/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchase 4 658.827 K29s 2008 23117 31/01/2019 27/01/2019 2 11/07/2012 Books 2
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchase 3 658.827 K29s 2008 23118 16/08/2018 09/08/2018 3 11/07/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchase 2 658.827 K29s 2008 23112 04/09/2018 09/08/2018 5 11/07/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchase 3 658.827 K29s 2008 23109 16/08/2018 12/08/2018 6 11/07/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchase   658.827 K29s 2008 23110 11/07/2012   7 11/07/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchase 3 658.827 K29s 2008 23115 02/02/2021 24/03/2020 8 11/07/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchese 5 658.827 K29s 2008 23116 15/07/2022 03/07/2022 9 28/05/2013 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/05/2011 Purchese 2 658.827 K29s 2008 23114 06/07/2022 07/02/2021 10 28/05/2013 Books  
    Dewey Decimal Classification     Premier University Central Library Premier University Central Library 10/05/2011 Purchase   658.827 K29s 2008 23111 11/07/2012   4 11/07/2012 Books  
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