Strategic brand management : (Record no. 1371)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 014484512 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160210115142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080103s2008 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132336222 (pbk. : international ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.827 K29s 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 3377 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2008.[Indian print]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 692 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 3378 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University DELL Library | 10/05/2011 | Purchase | 7 | 658.827 K29s 2008 | 23113 | 11/12/2022 | 01/07/2022 | 1 | 11/07/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 4 | 658.827 K29s 2008 | 23117 | 31/01/2019 | 27/01/2019 | 2 | 11/07/2012 | Books | 2 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 3 | 658.827 K29s 2008 | 23118 | 16/08/2018 | 09/08/2018 | 3 | 11/07/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 2 | 658.827 K29s 2008 | 23112 | 04/09/2018 | 09/08/2018 | 5 | 11/07/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 3 | 658.827 K29s 2008 | 23109 | 16/08/2018 | 12/08/2018 | 6 | 11/07/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.827 K29s 2008 | 23110 | 11/07/2012 | 7 | 11/07/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 3 | 658.827 K29s 2008 | 23115 | 02/02/2021 | 24/03/2020 | 8 | 11/07/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchese | 5 | 658.827 K29s 2008 | 23116 | 15/07/2022 | 03/07/2022 | 9 | 28/05/2013 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchese | 2 | 658.827 K29s 2008 | 23114 | 06/07/2022 | 07/02/2021 | 10 | 28/05/2013 | Books | |||||
| Dewey Decimal Classification | Premier University Central Library | Premier University Central Library | 10/05/2011 | Purchase | 658.827 K29s 2008 | 23111 | 11/07/2012 | 4 | 11/07/2012 | Books |