Strategic market management : (Record no. 4218)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01524cam a22003138a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15989919 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151004144826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091119s2010 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009049240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470689752 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | ENG |
| Modifying agency | BD-ChPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A23 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 A111s 2014 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 2637 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management : |
| Remainder of title | global perspectives / |
| Statement of responsibility, etc | David A. Aaker, Damien McLoughlin . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Special ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2014 [Reprint]. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 354 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, EMBA . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McLoughlin, Damien |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Central Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 2 | 658.8/02 A111s 2014 | 16997 | 07/03/2022 | 08/02/2021 | 1 | 22/04/2015 | Books | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 658.8/02 A111s 2014 | 16998 | 12/05/2015 | 2 | 12/05/2015 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 658.8/02 A111s 2014 | 16999 | 12/05/2015 | 3 | 12/05/2015 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 04/05/2015 | Donated by HEQEP | 1 | 658.8/02 A111s 2014 | 17000 | 25/02/2016 | 20/05/2015 | 4 | 12/05/2015 | Books |