Strategic brand management : (Record no. 5989)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01027cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17347928 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220822104105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120615s2013 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012024141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132664257 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | eng |
| Modifying agency | BD-ChPU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K45 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 K29s 2013 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 3377 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, RMBA, EMBA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 08/08/2022 | Purchase | 1 | 658.8/27 K29s 2013 | 25991 | 27/11/2022 | 04/09/2022 | 04/09/2022 | 1 | 16/08/2022 | Books | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 08/08/2022 | Purchase | 658.8/27 K29s 2013 | 25992 | 16/08/2022 | 2 | 16/08/2022 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 08/08/2022 | Purchase | 4 | 658.8/27 K29s 2013 | 25993 | 19/03/2024 | 10/02/2024 | 3 | 16/08/2022 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 08/08/2022 | Purchase | 2 | 658.8/27 K29s 2013 | 25994 | 11/12/2022 | 07/12/2022 | 4 | 16/08/2022 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 08/08/2022 | Purchase | 1 | 658.8/27 K29s 2013 | 25995 | 11/12/2022 | 07/12/2022 | 5 | 16/08/2022 | Books |