Principles of marketing / (Record no. 6147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01500nam a2200397 4500 |
| 001 - CONTROL NUMBER | |
| control field | 020174441 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230228115906.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210422t20212021enka ob 001|0|eng|d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008003309 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBC166511 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341132 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341224 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)191697384 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn191697384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | BD-ChPU |
| -- | Uk |
| Language of cataloging | eng |
| Description conventions | pn |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K6314 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K87p 2021 |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition, |
| Remainder of edition statement | Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 728 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This edition also issued in print: 2021. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition issued in print: 2018. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, RMBA, EMBA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 1816 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| 9 (RLIN) | 2195 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc O. |
| Fuller form of name | (Marc Oliver), |
| Dates associated with a name | 1969- |
| Relator term | author. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip089/2008003309.html">http://www.loc.gov/catdir/toc/ecip089/2008003309.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals | Source of acquisition | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 3 | 658.8 K87p 2021 | 26232 | 12/03/2023 | 25/02/2023 | 1 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 4 | 658.8 K87p 2021 | 26233 | 16/08/2023 | 09/08/2023 | 2 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 8 | 658.8 K87p 2021 | 26234 | 09/11/2024 | 28/10/2024 | 3 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 4 | 658.8 K87p 2021 | 26235 | 13/11/2024 | 10/11/2024 | 4 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 5 | 658.8 K87p 2021 | 26236 | 20/11/2024 | 05/06/2023 | 5 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 3 | 658.8 K87p 2021 | 26237 | 07/05/2023 | 02/05/2023 | 6 | 11/01/2023 | Books | 1 | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 7 | 658.8 K87p 2021 | 26238 | 12/11/2024 | 19/05/2024 | 7 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 6 | 658.8 K87p 2021 | 26239 | 22/12/2024 | 08/09/2024 | 8 | 11/01/2023 | Books | 1 | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 6 | 658.8 K87p 2021 | 26241 | 11/06/2023 | 02/05/2023 | 10 | 11/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/01/2023 | 4 | 658.8 K87p 2021 | 26240 | 20/05/2023 | 10/05/2023 | 9 | 16/01/2023 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 17/01/2023 | 658.8 K87p 2021 | 26288 | 27/02/2023 | 11 | 27/02/2023 | Books | Purchase | ||||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 17/01/2023 | 658.8 K87p 2021 | 26289 | 27/02/2023 | 12 | 27/02/2023 | Books | Purchase | ||||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 17/01/2023 | 3 | 658.8 K87p 2021 | 26290 | 25/08/2024 | 25/08/2024 | 13 | 27/02/2023 | Books | Purchase | 17/11/2024 |