Marketing research : (Record no. 749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 020879 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161023121835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031110s2004 enk || 001 ||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0130337160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 M249m 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 2155 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson Education , |
| Date of publication, distribution, etc | 2006. [2nd Indian reprint] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, [various pagings] : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 2156 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 2157 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 1 | 658.83 M249m 2006 | 20879 | 23/02/2020 | 17/11/2019 | 1 | 05/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 658.83 M249m 2006 | 20875 | 05/06/2012 | 2 | 05/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 5 | 658.83 M249m 2006 | 20877 | 21/03/2022 | 06/03/2022 | 3 | 05/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 5 | 658.83 M249m 2006 | 20882 | 02/02/2020 | 20/01/2020 | 4 | 05/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 658.83 M249m 2006 | 20876 | 05/06/2012 | 5 | 05/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 7 | 658.83 M249m 2006 | 20873 | 16/03/2022 | 06/03/2022 | 6 | 05/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 8 | 658.83 M249m 2006 | 20881 | 02/02/2020 | 27/01/2020 | 7 | 05/06/2012 | Books | 1 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 5 | 658.83 M249m 2006 | 20874 | 14/02/2021 | 08/03/2018 | 8 | 05/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchase | 6 | 658.83 M249m 2006 | 20878 | 11/03/2021 | 26/01/2020 | 9 | 05/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/11/2002 | Purchase | 658.83 M249m 2008 | 2745 | 05/06/2012 | 10 | 05/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/09/2006 | Purchese | 6 | 658.83 M249m 2006 | 20880 | 02/02/2020 | 26/01/2020 | 11 | 18/05/2013 | Books |