Principles of marketing / (Record no. 766)

MARC details
000 -LEADER
fixed length control field 02113cam a22003494a 4500
001 - CONTROL NUMBER
control field 13815064
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230111104721.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041214s2006 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004029593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0131469181
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)57283926
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm57283926
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- IXA
-- BTCTA
-- YDXCP
-- CE@
-- OCLCQ
-- DLC
-- BD-ChPU
Language of cataloging ENG
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K87p 2006
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1905
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 651, [94] p. :
Other physical details col. ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA , MBA , EMBA .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1816
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 2195
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip055/2004029593.html">http://www.loc.gov/catdir/toc/ecip055/2004029593.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20442 06/06/2012 1 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20457 06/06/2012 2 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20453 06/06/2012 3 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.8 K87p 2006 22301 06/06/2012 4 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase 5 658.8 K87p 2006 22298 14/01/2018 5 06/06/2012 Books 14/01/2018
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20443 06/06/2012 6 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2008 20451 06/06/2012 7 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase 2 658.8 K87p 2006 22296 17/02/2016 8 06/06/2012 Books 04/02/2016
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase 2 658.8 K87p 2006 22300 19/11/2014 9 06/06/2012 Books 16/11/2014
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase 2 658.8 K87p 2006 22303 28/12/2016 10 06/06/2012 Books 26/12/2016
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20439 06/06/2012 11 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase 2 658.8 K87p 2006 22295 01/06/2015 12 06/06/2012 Books 21/05/2015
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20455 06/06/2012 13 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.8 K87p 2006 22297 06/06/2012 14 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20441 06/06/2012 15 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20449 06/06/2012 16 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20452 06/06/2012 17 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase 1 658.8 K87p 2006 20454 07/02/2016 18 06/06/2012 Books 04/02/2016
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase 1 658.8 K87p 2006 22299 19/07/2018 19 06/06/2012 Books 18/07/2018
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase 1 658.8 K87p 2006 20448 03/09/2013 20 06/06/2012 Books 19/08/2013
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20446 06/06/2012 21 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20444 06/06/2012 23 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase 2 658.8 K87p 2006 20447 08/04/2014 24 06/06/2012 Books 27/03/2014
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.8 K87p 2006 20445 06/06/2012 25 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.8 K87p 2006 22302 06/06/2012 26 06/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchese   658.8 K87p 2006 20456 18/05/2013 27 18/05/2013 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchese   658.8 K87p 2006 20450 18/05/2013 28 18/05/2013 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchese 1 658.8 K87p 2006 22304 01/06/2015 29 18/05/2013 Books 21/05/2015
©️ All Right Reserved by: Premier University Library

Powered by Koha