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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Material type: TextTextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th editionDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:
  • 978-0030352713
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Subject(s): DDC classification:
  • 658.8/2 S555a 2003 21
LOC classification:
  • HF5415.123 .S54 2003
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8/2 S555a 2003 1 Available 7463
Books Books Premier University Business Library 658.8/2 S555a 2003 2 Available 7459
Books Books Premier University Business Library 658.8/2 S555a 2003 3 Available 7458
Books Books Premier University Business Library 658.8/2 S555a 2003 4 Available 7465
Books Books Premier University Business Library 658.8/2 S555a 2003 5 Available 7460
Books Books Premier University Business Library 658.8/2 S555a 2003 6 Available 7461
Books Books Premier University Business Library 658.8/2 S555a 2003 7 Available 7457
Books Books Premier University Business Library 658.8/2 S555a 2003 8 Available 7456
Books Books Premier University Business Library 658.8/2 S555a 2003 9 Available 7462

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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