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Advertising and promotion : an IMC approach / Terence A. Shimp.
Material type:
TextPublication details: India : South-Western Cengage Learning, 2008.[3rd India reprint]Description: 650 p. : ill. ; 26 cmISBN: - 978-1111580216
- 658.82 S555a 2008 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Premier University Business Library | 658.82 S555a 2008 | 2 | Available | 23188 | ||
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Books
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Premier University Central Library | 658.82 S555a 2008 | 1 | Available | 23187 |
Includes bibliographical references and index.
BBA , MBA , EMBA .
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