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Marketing management : analysis, planning, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980.Edition: 4th edDescription: xi, 722 p. : ill. ; 24 cmISBN: - 978-0135579756
- 0135579759
- 658.802 K87m 1980 22
- HF5415.13 .K64 1980
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Premier University Business Library | 658.802 K87m 1980 | 1 | Available | 1050 |
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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