Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	658.8/27 K29s 2003	1	Available		11654

Includes bibliographical references and index.

BBA , MBA , EMBA .

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