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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Harlow : Pearson Prentice Hall, c2008.[Indian print].Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 30 cmISBN: - 9780132336222 (pbk. : international ed.)
- 22 658.827 K29s 2008
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Premier University DELL Library | 658.827 K29s 2008 | 1 | In transit from Premier University DELL Library to Premier University Business Library since 11/12/2022 | 23113 | ||
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Premier University Business Library | 658.827 K29s 2008 | 2 | Available | 23117 | ||
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Premier University Business Library | 658.827 K29s 2008 | 3 | Available | 23118 | ||
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Premier University Business Library | 658.827 K29s 2008 | 5 | Available | 23112 | ||
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Premier University Business Library | 658.827 K29s 2008 | 6 | Available | 23109 | ||
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Premier University Business Library | 658.827 K29s 2008 | 7 | Available | 23110 | ||
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Premier University Business Library | 658.827 K29s 2008 | 8 | Available | 23115 | ||
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Premier University Business Library | 658.827 K29s 2008 | 9 | Available | 23116 | ||
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Premier University Business Library | 658.827 K29s 2008 | 10 | Available | 23114 | ||
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Premier University Central Library | 658.827 K29s 2008 | 4 | Available | 23111 |
Includes bibliographical references and index.
BBA , MBA , EMBA .
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