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Business research methods.

Contributor(s): Material type: TextTextPublication details: Mason, OH : South-Western Cengage Learning, c2010. [ c2013]Edition: 8th ed. / William G. Zikmund ... [et al.]Description: xxiv, 750 p. : ill. (some col.) ; 27 cmISBN:
  • 9780324320626
  • 0324593759
Subject(s): LOC classification:
  • HD30.4 .Z54 2010
Online resources:
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Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.

Includes bibliographical references and index.

BBA , MBA , EMBA

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