Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin .

By:

Aaker, David A

Contributor(s):

McLoughlin, Damien

Material type: Text

TextPublication details: New Delhi : Wiley, 2014 [Reprint].Edition: Special edDescription: xiii, 354 p. : ill. ; 23 cmISBN:

9780470689752 (pbk.)

Subject(s):

Marketing -- Management

DDC classification:

658.8/02 A111s 2014 22

LOC classification:

HF5415.13 .A23 2010

Contents:

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/02 A111s 2014	2	Available	16998
Books	Premier University Business Library	658.8/02 A111s 2014	3	Available	16999
Books	Premier University Business Library	658.8/02 A111s 2014	4	Available	17000
Books	Premier University Business Library	658.8/02 A111s 2014	1	In transit from Premier University Business Library to Premier University Central Library since 07/03/2022	16997

Includes bibliographical references and index.

BBA, MBA, EMBA .

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