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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina; J. Craig Andrews, Marquette University.
Material type:
TextPublication details: New Delhi : Cengage Learning, ©2013. 2016.[2nd Indian reprint]Edition: Ninth editionDescription: xxii, 729 pages : illustrations (some color) ; 29 cmISBN: - 9781111580216 (hbk)
- 9788131528242
- 1111580219 (hbk)
- 8131528243
- 658.8/2 S555a 2016 22
- HF5415.123 .S54 2013
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Premier University Business Library | 658.8/2 S555a 2016 | 2 | Available | 18442 | ||
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Premier University Business Library | 658.8/2 S555a 2016 | 3 | Available | 18443 | ||
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Premier University Business Library | 658.8/2 S555a 2016 | 4 | Available | 18444 | ||
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Premier University Business Library | 658.8/2 S555a 2016 | 5 | Available | 18445 | ||
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Premier University Business Library | 658.8/2 S555a 2016 | 1 | In transit from Premier University Business Library to Premier University Central Library since 28/02/2024 | 18441 |
Includes bibliographical references and index.
BBA, MBA, EMBA.
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