Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City; Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey; S. Ramesh Kumar, IIMB Chair of Excellence, Professor of Marketing Indian Institute of Management Bangalore.

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Material type: Text

TextPublication details: Noida : Pearson India Education Services Pvt.Ltd., c2019.Edition: Twelfth editionDescription: xxx, 670 pages : color, illustrations ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	658.8/342 S333c 2019	1	Available		24324
Books	Premier University Business Library	658.8/342 S333c 2019	2	Checked out	04/07/2023	24326
Books	Premier University Business Library	658.8/342 S333c 2019	3	Available		24327
Books	Premier University Business Library	658.8/342 S333c 2019	4	Checked out	29/09/2022	24325
Books	Premier University Business Library	658.8/342 S333c 2019	5	Checked out	05/05/2021	24323

Includes bibliographical references and index.

BBA, MBA, RMBA

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