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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Boston : Pearson, c2013.Edition: Fourth editionDescription: 590 pages : illustrations ; 27 cmISBN:
  • 9780132664257 (hbk.)
Subject(s): DDC classification:
  • 658.8/27 K29s 2013 23
LOC classification:
  • HD69.B7 K45 2013
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8/27 K29s 2013 1 Checked out 27/11/2022 25991
Books Books Premier University Business Library 658.8/27 K29s 2013 2 Available 25992
Books Books Premier University Business Library 658.8/27 K29s 2013 3 Available 25993
Books Books Premier University Business Library 658.8/27 K29s 2013 4 Available 25994
Books Books Premier University Business Library 658.8/27 K29s 2013 5 Available 25995

Includes bibliographical references and index.

BBA, MBA, RMBA, EMBA.

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