Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Boston : Pearson, c2013.Edition: Fourth editionDescription: 590 pages : illustrations ; 27 cmISBN:- 9780132664257 (hbk.)
- 658.8/27 K29s 2013 23
- HD69.B7 K45 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Premier University Business Library | 658.8/27 K29s 2013 | 1 | Checked out | 27/11/2022 | 25991 | |
Books | Premier University Business Library | 658.8/27 K29s 2013 | 2 | Available | 25992 | ||
Books | Premier University Business Library | 658.8/27 K29s 2013 | 3 | Available | 25993 | ||
Books | Premier University Business Library | 658.8/27 K29s 2013 | 4 | Available | 25994 | ||
Books | Premier University Business Library | 658.8/27 K29s 2013 | 5 | Available | 25995 |
Includes bibliographical references and index.
BBA, MBA, RMBA, EMBA.
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