Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Material type:
TextPublication details: Harlow, England : Pearson Education Limited, c2021.Edition: Eighteenth edition, Global editionDescription: 728 pages : illustrations ; 24 cmISBN: - 9781292341132
- 9781292341224
- 658.8 K87p 2021 22
- HF5415 .K6314 2021
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Premier University Business Library | 658.8 K87p 2021 | 1 | Available | 26232 | ||
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Premier University Business Library | 658.8 K87p 2021 | 9 | Available | 26240 | ||
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Premier University Business Library | 658.8 K87p 2021 | 10 | Available | 26241 | ||
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Premier University Business Library | 658.8 K87p 2021 | 11 | Available | 26288 | ||
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Premier University Business Library | 658.8 K87p 2021 | 12 | Available | 26289 | ||
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Premier University Business Library | 658.8 K87p 2021 | 13 | Checked out | 17/11/2024 | 26290 |
This edition also issued in print: 2021.
Previous edition issued in print: 2018.
Includes bibliographical references and index.
BBA, MBA, RMBA, EMBA.
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