Strategic market management / David A. Aaker.

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Material type: Text

TextPublication details: New York : John Wiley & sons, Inc., c1992.Edition: Third editionDescription: xvi, 394 pages : illustrations ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	658.8 A111s 1992	1	Available		26393

Includes bibliographical references and index.

BBA, MBA, RMBA, EMBA.

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