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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : John Wiley & sons, Inc., c1992.Edition: Third editionDescription: xvi, 394 pages : illustrations ; 23 cmISBN:
  • 0471532533
Subject(s): DDC classification:
  • 658.8 A111s 1992 20
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8 A111s 1992 1 Available 26393

Includes bibliographical references and index.

BBA, MBA, RMBA, EMBA.

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