International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

By:

Wild, John J

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.Edition: Fourth EditionDescription: xxii, 506 pages : illustrations, maps ; 28 cmISBN:

0131747436 (alk. paper)
9780131747432

Subject(s):

DDC classification:

658/.049 W668i 2008 22

LOC classification:

HD62.4 .W586 2008

Online resources:

Table of contents only

Contents:

About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	658/.049 W668i 2008	1	Available		26331

Includes bibliographical references (p. 459-466) and indexes.

BBA, MBA, RMBA, EMBA.

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