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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice Hall, c2021.Edition: 13 edition, Global editionDescription: 613 pages : illustrations ; 24 cmISBN:
  • 9780136079415
  • 100136079415
Subject(s): DDC classification:
  • 658.8 K87p 2012 22
LOC classification:
  • HF5415 .K6314 2021
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8 K87p 2012 1 Available 26623

Includes bibliographical references and index.

BBA, MBA, RMBA, EMBA.

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