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Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.

By: Material type: TextTextPublication details: Harlow, England : Pearson, c2020.Edition: Seventh edition, Global editionDescription: 882 pages illustrations ; 28 cmISBN:
  • 9780134734842
  • 013473484X
Subject(s): DDC classification:
  • 658.8/3 M249m 2020 23
LOC classification:
  • HF5415.2 .M29 2019
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8/3 M249m 2020 1 Available 26746
Books Books Premier University Business Library 658.8/3 M249m 2020 2 Available 26747
Books Books Premier University Business Library 658.8/3 M249m 2020 3 Available 26748
Books Books Premier University Business Library 658.8/3 M249m 2020 4 Available 26749
Books Books Premier University Business Library 658.8/3 M249m 2020 5 Available 26750

digital access code on inside front cover.

Includes bibliographical references and index.

BBA, MBA, EMBA.

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