Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

By:

Wirtz, Jochen [author.]

Contributor(s):

Lovelock, Christopher H [author.]

Material type: Text

TextPublication details: Harlow, England : Pearson, 2018.Edition: Third editionDescription: xxxii, 670 pages : illustrations (black and white). 25 cmISBN:

9781292089959

Subject(s):

Service industries -- Marketing

DDC classification:

658.8 W799e 2018 23

LOC classification:

HD9980.5 .H644 2002

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 W799e 2018	1	Available	26736
Books	Premier University Business Library	658.8 W799e 2018	2	Available	26737
Books	Premier University Business Library	658.8 W799e 2018	3	Available	26738
Books	Premier University Business Library	658.8 W799e 2018	4	Available	26739
Books	Premier University Business Library	658.8 W799e 2018	5	Available	26740

Includes bibliographical references and index.

BBA, MBA, EMBA.

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