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Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill , c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:
  • 0072471425 (alk. paper)
Subject(s): DDC classification:
  • 658.8 Z48s 2003 21
LOC classification:
  • HD9980.5 .Z45 2003
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.802 Z48s 2004 1 Available 23199
Books Books Premier University Business Library 658.802 Z48s 2004 2 Available 23200
Books Books Premier University Business Library 658.802 Z48s 2003 3 Available 20759
Books Books Premier University Business Library 658.802 Z48s 2003 4 Available 20930
Books Books Premier University Business Library 658.802 Z48s 2003 5 Available 20929
Books Books Premier University Business Library 658.802 Z48s 2003 6 Available 20752
Books Books Premier University Business Library 658.802 Z48s 2003 7 Available 20748
Books Books Premier University Business Library 658.802 Z48s 2003 8 Available 20757
Books Books Premier University Business Library 658.802 Z48s 2003 9 Available 20754
Books Books Premier University Business Library 658.802 Z48s 2003 10 Available 20750
Books Books Premier University Business Library 658.802 Z48s 2003 11 Available 20939
Books Books Premier University Business Library 658.802 Z48s 2003 12 Available 20758
Books Books Premier University Business Library 658.802 Z48s 2003 13 Available 20932
Books Books Premier University Business Library 658.802 Z48s 2003 14 Available 20751
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Books Books Premier University Business Library 658.802 Z48s 2003 16 Available 20760
Books Books Premier University Business Library 658.802 Z48s 2003 17 Available 20942
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Books Books Premier University Business Library 658.802 Z48s 2003 21 Available 20755
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Includes bibliographical references and index.

BBA, MBA, EMBA.

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