Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner.
Material type: TextPublication details: New Delhi : Tata McGraw-Hill , c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:- 0072471425 (alk. paper)
- 658.8 Z48s 2003 21
- HD9980.5 .Z45 2003
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Includes bibliographical references and index.
BBA, MBA, EMBA.
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