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Principles of marketing : a South Asian perspective / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Delhi : Pearson Prentice Hall, 2010. [ South Asian ed. ] .Edition: 13th edDescription: xix, 514 p. + Various pagings : ill. (chiefly col.) ; 28 cmISBN:
  • 9780273711568 (pbk.)
  • 0273711563 (pbk.)
Subject(s): DDC classification:
  • 658.8 P954 2010 22
LOC classification:
  • HF5415 .K6314 2008
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8 P954 2010 1 Available 23054
Books Books Premier University Business Library 658.8 P954 2010 2 Checked out 08/03/2023 23055
Books Books Premier University Business Library 658.8 P954 2010 3 Available 23057
Books Books Premier University Business Library 658.8 K87p 2010 4 Available 23058
Books Books Premier University Business Library 658.8 K87p 2010 5 Checked out 23/08/2020 23061
Books Books Premier University Business Library 658.8 P954 2010 6 Available 23062
Books Books Premier University Business Library 658.8 K87p 2010 7 Available 23063
Books Books Premier University Business Library 658.8 K87p 2010 8 Available 23056
Books Books Premier University Business Library 658.8 P954 2013 9 Available 20438
Books Books Premier University Business Library 658.8 P954 2010 10 Available 23059
Books Books Premier University Business Library 658.8 P954 2010 11 Available 20440
Books Books Premier University Business Library 658.8 P954 2010 12 Available 23060
Books Books Premier University Business Library 658.8 P954 2011 13 Available 26287

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.

Includes bibliographical reference and index.

BBA, MBA, EMBA

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