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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Material type:
TextPublication details: New Delhi : McGraw-Hill, 2011.Edition: 5th edDescription: xxvii, 763 p. : ill. ; 26 cmISBN: - 978-0073380933
- 658.8 Z48s 2011 21
- HD9980.5 .Z45 2003
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Premier University Business Library | 658.8 Z48s 2011 | 1 | Available | 23195 | ||
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Premier University Business Library | 658.8 Z48s 2011 | 3 | Available | 23198 | ||
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Premier University Business Library | 658.8 Z48s 2011 | 4 | Available | 23197 | ||
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Premier University Business Library | 658.8 Z48s 2012 | 5 | Available | 20762 | ||
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Premier University Central Library | 658.8 Z48s 2011 | 2 | Available | 23196 |
Includes bibliographical references and index.
BBA , MBA , EMBA .
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