Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By:

Contributor(s):

Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Law Library	658.8 M123b 1984	1	Available		12
Books	Premier University Business Library	658.8 M123b 1984	2	In transit from Premier University Law Library to Premier University Business Library since 14/11/2020		13

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

There are no comments on this title.

to post a comment.